Top 5 Social Apps on Android in Madagascar Q3 2023

Throughout Q3 2023, social apps on Android in Madagascar exhibited notable trends in downloads, revenue, and active users. Here, we delve into the performance of the top 5 apps: Facebook Lite, TikTok Lite - Save Data, Facebook, TikTok, and Instagram Lite. Data for these insights is sourced from Sensor Tower.

Facebook Lite saw its weekly downloads fluctuate, starting around 10.8K in late June and dipping to a low of 4.8K in early August. However, it picked up momentum towards the end of the quarter, reaching nearly 9.3K in the week of September 18. Active users remained relatively stable, averaging around 100K weekly, with a slight increase to 105K in early September.

TikTok Lite - Save Data demonstrated a more varied trend in downloads, beginning at 5.7K and experiencing several declines, hitting a low of 3.3K in mid-August. Downloads recovered somewhat by the end of September, reaching approximately 4.2K. The app's active user base showed a gradual increase from around 49K to 53K over the quarter.

Facebook maintained a consistent weekly revenue averaging around $80 with minor fluctuations. Downloads saw a steady rise, starting at 3.5K and peaking at 5.6K in the last week of September. Active users also showed a positive trend, growing from 159K to about 174K by the end of the quarter.

TikTok achieved notable revenue, beginning Q3 with approximately $1.2K and increasing to $1.3K by the end of September. Weekly downloads showed an upward trajectory from 2.8K to around 3.6K. Active users experienced a similar trend, increasing from 87.5K to 94.3K over the quarter.

Instagram Lite had a steady performance in downloads, starting at 2K and reaching 2.8K by the end of September. Active users grew from 25.7K in late June to 35.3K by the end of the quarter.

For more detailed insights and data, visit Sensor Tower.